Request for Proposal (RFP)
Photography & Videography Services
ElderCARE Lake County
Issue Date:
07/21/2026
Proposal Due Date:
08/21/2026
Project Contact:
Amy VanBoskerck
ElderCARE Lake County
amy@eldercarelakecounty.org
847-406-4683
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About ElderCARE Lake County
ElderCARE Lake County is a nonprofit organization dedicated to improving seniors' independence and wellbeing by providing free, essential services and creating meaningful community connections. Through transportation, friendly visits, technology assistance, and volunteer engagement, we help older adults remain independent and connected to the community they call home.
As our organization continues to grow, we are seeking a professional photographer/videographer to help us capture authentic images and video that reflect our mission, our people, and the impact of our services.
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Project Overview
The purpose of this project is to create a library of high-quality visual assets that can be used across our website, annual reports, social media, fundraising campaigns, grant applications, printed materials, and other marketing initiatives.
We are seeking imagery that tells a story—not simply portraits, but genuine moments of connection between volunteers and the older adults we serve.
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Creative Direction
The overall theme should communicate:
A Community of Care
Images should feel:
• Warm
• Authentic
• Hopeful
• Respectful
• Inclusive
• Relationship-centered
We want viewers to immediately understand that ElderCARE is about people caring for people.
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Photography Needs
We are requesting several high-resolution professionally edited photographs capturing the following:
Volunteer Transportation
• Volunteer driver with rider entering a vehicle
• Rider seated comfortably in the vehicle with volunteer driver
• Volunteer and rider in a vehicle in front of a hospital or medical office
• Volunteer and rider in a vehicle in front of a residential home (not the rider's actual residence)
• Arrival and departure moments
• Assistance entering or exiting a vehicle (if appropriate)
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Friendly Visits
Capture volunteers engaging with older adults in natural conversation, including:
• Sitting together
• Laughing
• Sharing coffee or tea
• Looking through photographs
• Playing games
• Reading together
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Technology Visits
Capture volunteers helping older adults with:
• Smartphones
• Tablets
• Video calls
• Computer assistance
• Learning new technology
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Community & Connection
We are looking for imagery that reflects:
• Genuine conversation
• Eye contact
• Shared smiles
• Natural interaction
• Compassion
• Trust
• Independence
Whenever possible, we prefer candid moments over posed photographs.
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Diversity & Representation
Photography should reflect the diversity of the Lake County community, including:
• Various races and ethnicities
• Different ages
• Men and women
• Individuals with visible and invisible disabilities
• Intergenerational interactions
• Diverse family structures
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Video Deliverables (Optional/Preferred)
If videography services are available, please include pricing for:
Short Brand Story Video (1–2 minutes)
Highlighting:
• ElderCARE's mission
• Volunteer interactions
• Transportation services
• Friendly visits
• Technology assistance
• Community partnerships
Short Social Media Clips
Create 5–10 short (15–30 second) vertical videos suitable for:
• YouTube Shorts
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Deliverables
Please include pricing for:
Photography
• Minimum of 75–100 professionally edited high-resolution images
• Web-optimized versions
• Commercial usage rights for ElderCARE
• Color and black-and-white versions when appropriate
Videography (if included)
• One professionally edited brand video
• Short social media clips
• Raw footage (optional—please indicate additional cost)
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Photographer Qualifications
Preference will be given to photographers/videographers with experience in:
• Nonprofit storytelling
• Healthcare or senior services
• Documentary-style photography
• Lifestyle branding
• Volunteer organizations
Please provide:
• Portfolio
• References
• Relevant experience
• Sample nonprofit work (if available)
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Proposal Requirements
Please include:
• Company overview
• Project approach
• Creative process
• Proposed timeline
• Number of shooting hours
• Number of photographers/videographers
• Deliverables included
• Editing timeline
• Pricing
• Licensing information
• Insurance information
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Selection Criteria
Proposals will be evaluated based on:
• Demonstrated storytelling ability
• Quality of portfolio
• Experience with nonprofit organizations
• Ability to capture authentic human connection
• Cost
• References
• Availability
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Proposed Timeline
Milestone Date
RFP Released [07/21/2026]
Questions Due [08/04/2026]
Proposal Deadline [08/21/2026]
Vendor Selected [08/29/2026]
Photography Sessions [TBD]
Final Deliverables [10/01/2026]
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Budget
Please provide pricing as follows:
• Photography only
• Videography only
• Combined package
• Half-day rate
• Full-day rate
• Additional editing fees (if applicable)
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Submission Instructions
Please submit proposals electronically to:
Amy VanBoskerck
ElderCARE Lake County
Email: amy@eldercarelakecounty.org
Subject Line:
Photography & Videography Proposal – ElderCARE Lake County
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Vision for Success
Our goal is to create a visual library that tells the story of ElderCARE through authentic human connection. We want prospective volunteers, donors, community partners, and older adults to see themselves reflected in our work and understand the meaningful relationships at the heart of our mission.
The strongest proposals will demonstrate an ability to capture genuine emotion, dignity, and connection—not just services, but the people whose lives are enriched through ElderCARE Lake County.